Words and strategy for creative companies
Copywriting | Brand Strategy | Voice | Naming | Editing
I’m Emma. I help you define and tell your story, get clarity, build confidence, and sound good.
I like having conversations with human beings and writing words for people, not algorithms. My clients are complexity wranglers and future-gazers. They design for life and really give a sh*t. Architects of joy. Furniture designers for collaboration. Climate action enablers. Next-gen powerhouses with a penchant for colour. Community-loving accountants. Never ordinary. They push it creatively.
My work? Writing - websites, books, odes (yes, an ode to a building), microcopy about moss and mushrooms and creepy undersea creatures, very long papers, short manifestos, blog posts, scripts, and pitches. Strategy - devising missions and visions, values, and voices. And naming, too - for architects, accountants, apps, bespoke kitchen companies, buildings, and more.
Need to get the word(s) out? Let’s talk, human to human.
What the people say
“We LOVE Hutton!” - David Tigg, TiggColl
“Love. Love. Love this. Pitch perfect.” - Matt Short, OW-N
“Working with Emma really was a delight.” - David Palmeri, Plan A
“You translate boulders of text into the most beautiful, delicious, digestible nuggets. Nuggets with punch!” - Nicola Ferrão, GCC
“Co- was the oddest name we considered... It wouldn’t let us go.” - Damion Viney, Co-
“You’re such a legend when it comes to THE WORDS! It’s a joy to work with you.” - Rachel Basha-Franklin, Basha-Franklin