Words and strategy for creative companies
Creative Copywriting | Brand Strategy | Voice | Naming | Copyediting
I’m Emma. I help you define and tell your story, get clarity, build confidence, and sound good.
I like having conversations with human beings and writing words for people, not algorithms. My clients are complexity wranglers and future-gazers. They design for life and really give a sh*t. Architects of joy. Furniture designers for collaboration. Climate action enablers. Next-gen powerhouses with a penchant for colour. Community-loving accountants. Never ordinary. They push it creatively.
My work? Writing – websites, books, odes (yes, an ode to a building), microcopy about moss and mushrooms and creepy undersea creatures, very long papers, short manifestos, blog posts, scripts, and pitches. Strategy – devising missions and visions, values and voices. Naming, too – for architects, accountants, apps, and buildings.
Need to get the word(s) out? Let's talk, human to human.
What the people say
"We LOVE Hutton!" – David Tigg, TiggColl
"Love. Love. Love this. Pitch perfect." – Matt Short, OW-N
"Co- was the oddest name we considered.... It wouldn’t let us go." – Damion Viney, Co-
“You're such a legend when it comes to THE WORDS! It's a joy to work with you." – Rachel Basha-Franklin, Basha-Franklin
"Working with Emma really was a delight." – David Palmeri, Plan A
"You translate boulders of text into the most beautiful, delicious, digestible nuggets. Nuggets with punch!" – Nicola Ferrão, CASI