Basha-Franklin

Elevating experiences

Basha-Franklin wanted a refresh to match the ambition of their inventive design and passion for creating life-enriching environments and experiences. Campbell Hay kicked off the strategy process, which I then took over, refining the values, defining the personality and voice, and activating it through the website words. Poetic copy lines and colour take the lead in the branding, while the practice story focuses on their total, transformative approach to creating inspiring and enduring work.

“You're such a legend when it comes to THE WORDS! It's a joy to work with you. I'm looking forward to continuing the journey with more of your fabulous lingo.” – Rachel Basha-Franklin, Founder and Principal Director